Home › shopping advertising certification

Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

By ·
Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?


  • Increase the budget cap of the campaign
  • Increase the maximum cost per click (max. CPC) for all product groups
  • Lower the maximum cost per click (max. CPC) for all product groups
  • Remove underperforming items from the inventory
Answer is – Increase the budget cap of the campaign
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.