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Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

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Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?


  • Change the campaign priority to “high”
  • Set her budget to “accelerated” delivery
  • Subdivide by brand and set more competitive bids for the brands individually
  • Increase her “All products” bid
Answer is – Subdivide by brand and set more competitive bids for the brands individually
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.