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Enhanced cost-per-click (ECPC) bidding should be used to:

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Enhanced cost-per-click (ECPC) bidding should be used to:


  • Drive engagement with product brand
  • Bid for a target cost-per-acquisition (CPA)
  • Increase total impressions
  • Optimise bids using converted clicks
Answer is – Optimise bids using converted clicks
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.