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Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

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Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?


  • Add negative keywords to the product group
  • Add a promotional message to his ads
  • Increase the campaign’s daily budget
  • Increase bids on products groups
Answer is – Increase bids on products groups
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.