An advertiser would NOT use AdWords’ mobile offering to:

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Q –  An advertiser would NOT use AdWords’ mobile offering to:


Engage with users who have already downloaded their app
Track conversions once a user downloads their app
Build a mobile-optimized website
Advertise their app

Answer is – Build a mobile-optimized website
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.