According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

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Q –  According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?


0.5 or 50%
0.25 or 25%
0%
0.75 or 75%

Answer is – 0.5 or 50%
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.