How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network?

By · Tuesday, December 23, 2014

How do Cost-Per-Click(CPC) ads compete with cost-per-thousand impressions(CPM) ads on the Google Display Network?

Answer - CPC Bids are effectively converted to CPM bids.

Google Adwords Question

Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.