Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video?

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Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video?

Answer -  Not all publishers accept image/video ads, so having a text ad will ensure maximum coverage.
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.