Home › Google Analytic Question Which metric can you use to determine if one type of campaign was responsible for initiating conversions? By · Wednesday, November 26, 2014 Which metric can you use to determine if one type of campaign was responsible for initiating conversions? Answer- The Assisted Conversion Value Google Analytic Question GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.