Home › Google Adwords Question When do TrueView in-state ads show on YouTube? By · Wednesday, November 19, 2014 When do TrueView in-state ads show on YouTube? Answer - Only before YouTube partner videos that are at least 10 minutes in length. Google Adwords Question GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.