Home › Google Adwords Question True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network. By · Sunday, November 23, 2014 True or false: Conversions is the most important measurement in a direct response advertiser’s campaign on the Display Network. Answer - True Google Adwords Question GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.