Home › Google Adwords Question Should you use a Call to Action in the opening image of a click-to-play video? By · Monday, November 24, 2014 Should you use a Call to Action in the opening image of a click-to-play video? Answer - Yes, this is considered a best practice for this type of advertisement. Google Adwords Question GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.