Home › Google Adwords Question If a display ad appears “above the fold” this means that the ad: By · Tuesday, November 18, 2014 If a display ad appears “above the fold” this means that the ad: Answer - can be viewed in the upper portion of the page without scrolling Google Adwords Question GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.