If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

By · Friday, November 28, 2014

If Channel X equally initiates and assists in conversions, what would its Assisted/Last Interaction Conversion value be?

Answer - It would be exactly 1.

Google Analytic Question

Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.