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An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:

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An advertiser purchasing display advertising through other networks can still benefit from using AdWords display ads because the advertiser:

 Answer -  can fill in the gaps of niche and mass-marketed sites using AdWords targeting tool
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.